An absolute majority of the german population is quite familiar with it — EINKAUFAKTUELL, the mailed advertisement by the Deutsche Post AG, is delivered weekly to most areas of Germany.

In accumulated 28 metropolitan areas this advert reaches up to 20 million households. The advertising program is so widespread that the Allensbach Market and Advertising Media Analysis (AWA in German) even named it the advertising medium with the highest reach — with a weekly reach of over 14.86 million readers, EINKAUFAKTUELL secured the first place.

Now, in cooperation with getbaff, the EINKAUFAKTUELL handout contains, in addition to a TV program…

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