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One of the MG contestants enjoying the new getbaff feature

In an interview with Max Klemmer, executive partner in third generation of the Miss Germany Corporation about their partnership with getbaff.

By now we have worked on a couple of cool projects together. But for those that do not know you, Max, would you like to introduce yourself a bit, and tell us something about you, who you are, what you do?

My name is Max Klemmer. I am an executive partner in the third generation of the Miss Germany Corporation. We are a family company and take care of production, events and everything else that belongs to “Female Empowerment”…


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Christmas Time: the days get shorter, you see the traces of your breath outside, the cities and towns are lit up with fairy lights, and Christmas decorations all around. And of course the highlight of the year is right ahead of us. Christmas, the festival of love. All you need to add some emotional and magical moments to this already emotional day is Augmented Reality.

Regardless of whether it’s for business or pleasure; AR can create festive experiences and add to the contemplative atmosphere of the holiday season in an innovative way.

Merry Augmented Christmas!

And although Christmas is celebrated largely in a…


IoT and Augmented Reality — a connection, that was meant to be.

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At the latest since the Bosch commercial “Like-a-Bosch”, the subject of Internet of Things, short IoT, has become a much more familiar and tangible concept to private households in all around.

With the help of IoT, devices, mechanical and digital machines, objects, people or animals are networked with each other and data exchange within a network is possible without the need for human-to-human or human-to-machine interaction. Data of any origin is collected and transformed into information. One problem, however, is that the majority of this data is not used optimally. Standard visualization tools contribute to making it difficult to interpret…


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According to Statista, returns in 2020 will be worth 550 billion dollars. This year’s figures are monstrous, especially due to the increase in online shopping recently boosted by the pandemic.

Is there any way to prevent this?
If only you could see what the clothes look like on you before you order them…

The solution here: Augmented Reality

We all are familiar with this scenario: you want to shop online conveniently, and you are faced with countless pieces you want to order. Once they arrive, you are disappointed as you discover that they don’t fit at all, look stupid on you, or that the color…


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Ghost nets — this is the name given to fishing nets that are no longer actively used for fishing, have gone overboard in storms, have been damaged during towing or have been deliberately sunk in the sea. Once they have sunk into the sea, they drift around for centuries and continue fishing in an uncontrolled manner.

No — centuries were not an exaggeration; these nets take about 600–800 years to decompose and thus become a death sentence for countless creatures that get caught in them. They are no longer made of degradable materials such as hemp and sisal, but of…


Greenhouse gases are increasing, rainforests are disappearing, the oceans polluted, too much waste produced, too many resources used.

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The only thing that helps here is sustainability and rethinking!

According to UNO, sustainability is about “acting in such a way that future generations have the natural resources to lead an equal, if not better, life than the present generations”. In short: Leave some of this beautiful planet and natural resources for your children and grandchildren.

Sustainability is more than just a short trend that will soon fizzle out again — no, sustainability is on everyone’s lips these days and the awareness of resource-saving actions and living is demonstrably gaining ground in today’s society.

Megatrends in terms of sustainability

The megatrend 2020 Neo-Ecology, for example, describes the social change process towards a resource-efficient and sustainable…


Get your furniture into your living room by just a tap of a finger

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You’re moving and all your furniture no longer fits your style right? You need new furniture, but the problem with trying to buy that online is not a lack of selection, but rather your imagination.

Our imagination is not trained enough — how often have you bought pieces of furniture, dragging them into the house, full of sweat, just to realize that… that’s not it. That dining table from the website, the catalog, or the furniture store would fit into your living room, suit the design you’ve planned, assuming the color of the sofa would match the color of your…


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Today, we dive into the topic of eye-tracking — it’s referring to a technology tracking and measuring where you look. Eyetracker equipment is meant to observe and record the position of your eyes and your pupils and then follow the movements they make.

Eye-tracking follows your gaze points — the points that catch the attention of your eye. If you stare at a certain point long enough, it becomes a fixation. The target you are to look at while your view is being tracked is commonly separated into multiple areas of interest. …


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The fitness-trend is not getting any weaker — quite the opposite. Nowadays, more and more people aim to bring their bodies into top form, improving their health simultaneously. So for many, hitting the gym or working out from home is something that has become part of their daily life. Experts are currently estimating the global fitness market to be at around 87,2 million dollars.

We are in a time in which people are becoming progressively more mindful of their own bodies and health. The nutrition market for one has been changing for some time now — changing towards a more…


You might not be familiar with the term, but I absolutely assure you that you have seen deepfakes — without realizing that is what they were.

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Have you seen that infamous remake of Star Wars: Rogue One on Youtube? An edited clip of Donald Trump joining Breaking Bad? Tik Toks of Angela Merkel lip-syncing to songs?

The vast majority of clips circulating the internet in these last few years, clips that show a celebrity or politician doing something (borderline) outrageous or simply unusual, are deepfakes. Clearly edited videos. Now, the concept of video-editing with a focus on faces is hardly new, but deepfakes specifically are. What’s the difference? You may ask — well, it’s in the term. Deepfakes. Deep learning fakes. …

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Augmented Reality Video Platform

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